Sonicsgate to premiere nationally Friday on CNBC

I just got done listening to the interview that Sonicsgate director and producer Jason Reid and Adam Brown did on the Kevin Calabro show on 710 ESPN.

The topic of discussion was the new directors cut of the revolutionary documentary film that will be airing Friday evening at 7pm PST on CNBC. The new cut condenses to the best interviews and focuses on the economics of the situation. It will also feature some unused footage and cuts that will emphasize the context of the situation a little better for a national audience. I would also guesstimate that a lot of the history context of the Sonics franchise prior to the Schultz years will be significantly reduced.

This is an incredible opportunity for us as Sonic fans to get our story out there nationally. Jason Reid brought up a really good point during his interview that a lot of fans around the country really forget that the Oklahoma City Thunder have origins in Seattle, and it’s hard to believe it’s been almost four years since the fateful day the team left.

For the years since the Sonics left our community, the Seattle Supersonics Historical Preservation Society had done everything they could do to get our story out there to the country, including attending Oklahoma City Thunder playoff games and even demonstrating outside of the NBA offices in New York City.


Sonicsgate at an Oklahoma City playoff game


This is perhaps one of the greatest opportunities of all they have created.

It’s also incredible timing in general considering the buzz around this community with the NBA coming back.

“Momentum has never been better than right now,” Adam Brown said during the 710 ESPN interview. He was of course referring to the Chris Hansen Sodo arena proposal that is currently under review by the city of Seattle.

And thus is the entire point of Sonicsgate. While the film that will air on CNBC will still focus on the timeline of events that led to the franchise leaving Seattle, the important thing to remember is that the point of getting our story out there is so that we will never forget and keep our desire for moving forward in solutions.

If and when local ownership groups are ready to scour the NBA world for a franchise that can re-locate to Seattle, it will very much become a national issue. We’ve already seen hints of it with the Sacramento Kings to Seattle buzz that existed a few months ago.

Not too mention, the film will air on CNBC the day before the NBA playoffs begin, and we all know the Oklahoma City Thunder are an over-whelming favorite to represent the Western Conference in the NBA Finals.

In which, this film airing nationally will be important for me so that fans around the country can understand the differentiating of the history between what was the Seattle Supersonics and is now the Oklahoma City Thunder.

As Jason Reid commented about on the 710 ESPN Seattle interview, a vast majority of fans in Oklahoma City do not want to be associated with what happened in Seattle, and it’s very understandable. Should the Thunder make a run to the Finals, their fans don’t want people saying “for the first time since 1996.” They want people saying, “for the first time in franchise history.”

This is one of the few things I am sure that basketball fans in Seattle and Oklahoma over whelmingly agree on, and it is my hope that the national basketball audience could understand that as well. The franchises are different entities, as the fan bases are completely different groups.

Finally, this is an amazing opportunity for us in Seattle for the national audience to understand our animosity towards the NBA entity. Currently we are reading about the hoops and bending over backwards that David Stern has done for the New Orleans Hornets in order to secure them a local ownership group and keep that franchise in the NOLA.

We’ve been reading about how the NBA has gone as far as to have offered the Maloof family a league loan in order to finance their private portion of the arena deal that had been worked out, but is falling apart anyways, with the city of Sacramento.

But now the nation will see that the NBA did the opposite of those things in Seattle. Instead of working with local governments, or the Howard Schultz ownership, Stern threatened our community and did everything he could to help Clayton Bennett get the team out of Seattle and to Oklahoma City. The nation will be able to see the lies and deceit that led to what was a treasured civic institution in our community being ripped from under us.

As you read that paragraph you probably just see bitterness on the part of a heart broken Seattle fan. I implore you to watch the documentary Friday night at 7pm PST on CNBC and see for yourself.

As alluded to before, what will be aired on CNBC will be a completely unique and never before seen cut of the film, different from the one you are able to view online.

  • Sonicsgate Movie

    Cool article.   We appreciate the words!  Thank you.